Now 1win is becoming a real media empire that is expanding its borders through collaboration with sports stars, whose media presence is becoming more and more. One of these collaborations is likely to be the brand’s collaboration with the great Connor McGregor. Rumors about this have been actively spreading online since April 2025. Indeed, the alliance between the legend of mixed martial arts Conor McGregor and the 1win platform, one of the leading bookmakers and online casinos around the world and in Pakistan in particular, has been asking for a long time.
It would be too modest to call this partnership a simple marketing ploy. This is a strategic step aimed at strengthening 1win’s position as a global brand that speaks the same language with both its customers and champions (both categories are often mixed).
Who is Conor McGregor and Why Is He Popular
Conor McGregor has become a true UFC legend and his media presence has even gone beyond the sports community. He is one of the most recognizable athletes of the 21st century and not only because of his achievements in sports. The Irishman quite successfully shows himself as a showman, being an extremely charismatic person whose life is simply interesting to watch on social networks for millions of users.
McGregor earned the title of UFC champion in two weight categories at once (lightweight and featherweight), which automatically made him one of the most decorated fighters in the history of the organization. The start of his professional UFC career took place in 2013, and since then he has fought many iconic fights, which were followed without exaggeration by the whole world. The most significant fights in his career can be called the confrontation with Khabib Nurmagomedov and the fight with Dustin Poirier. McGregor also became famous in boxing, having fought a famous fight against Floyd Mayweather in 2017.
McGregor’s main achievement in terms of PR was to move out of the sports community zone and into global trends. His Instagram account has over 50 million followers, making him potentially the most valuable partner 1win can partner with. He also became the first fighter in the history of the organization to hold titles in two weight categories at the same time.
His fights have garnered record television ratings, and his personality has millions of fans around the world. He is actively involved in business, including the creation of premium whiskey Proper No. Twelve, and regularly appears on social media, where his audience numbers tens of millions of subscribers.
Such a talented athlete who shows himself so well in the media field and even knows how to turn his defeats to his advantage has become an ideal candidate for a partnership agreement with 1win. The platform has been approaching the famous champion for a long time and chose McGregor not only for his name, but also for his image that he presents in the media. All people associate it with determination, confidence, and risk-taking, which allows it to stay on trend all the time.
Why 1win Chose Conor McGregor
For a large company like 1win, even such a cool partnership is only part of a more global strategy. 1win is currently undergoing a transformation from an ordinary bookmaker into a modern media platform that is recognizable even beyond the limits of the traditional betting culture.
Earlier, in 2024, the brand had already signed agreements with other famous figures: cricket legend David Warner and Johnny Sins. Joining McGregor was a logical continuation of this line.
McGregor himself indirectly confirmed his participation in the partnership. At the BKFC tournament in Dubai in April 2025, he was spotted in the company’s merchandise, and this caused a storm of discussion on social networks.
What Does This 1win Partnership Bring?
McGregor’s joining the 1win ambassador team will be a powerful marketing move that will enhance the company’s visibility in key regions of the world. His name, which is already well-known among millions of UFC fans, will automatically become associated with 1win.
After the official announcement of the partnership, the brand and the athlete will begin to make joint projects that will include the creation of exclusive content, holding events with McGregor and launching special promotions for users of the platform. The partnership is also aimed at demonstrating common values.: striving for victory, self-confidence and a premium level of service.
In addition to promotion, McGregor may be involved in the life of the platform. It is known that McGregor is a gambler himself and regularly makes large bets on the victory of a particular sports club or football club. They are not always successful, but this fact perfectly shows how the values of the Irishman overlap with the principles of 1win.
Conclusions
McGregor and 1win have not officially announced their partnership yet, but as soon as this happens, the betting brand will feel a surge in popularity. In recent years, the bookmaker has been able to attract significant figures of world sports to his side, but a person like McGregor will become the pearl of their advertising.